The song is the genre R'n'B and the video fits the conventions of this. It shows Rihanna in minimal clothing, which is very typical of this genre. It also has a lot of close ups of the artist, giving the audience what they want to see. Rihanna is also shown dancing. This shows she is talented at not only singing and the audience like the see the artist perform.
Rihanna is shown in a dark setting, dressed in all black, this gives off connotations of being 'bad' later in the video she is shown dressed in white ballet dancing, this contrast almost suggests good and bad, angel vs. devil.
The video is all about performance and Rihanna dancing in a way that is attractive and makes her look good. There are lots of long shots to show off her dancing skills but also to show her legs to the audience because she's in very minimal clothing, which is a sex tease to the male audience. Theres medium close ups of Rihanna's legs throughout the video, only showing her legs, moving and dancing quite sexually for the audience. Some parts of the performance Rihanna is dancing with a prop (umbrella), which is quite typical and relevant as the songs narrative is about the rain and an umbrella. Also within the editing there is a scene where a water edit has been used and she's flicking water around, this also reflects the songs narrative.
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